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Posted February 24th, 2025 by & filed under News.

Cultivating Success:  Marketing Row Crop Farmland in the Digital Age

Remember back in 2023 when Midwest farmland prices skyrocketed? Fueled by strong commodity markets and investors eager to cash in, demand surged, making farmland one of the hottest assets in the country. Institutional buyers, private equity groups, and even traditional farmers looking to expand their operations were all competing for the same tracts of land. But let’s be honest—selling row crop farmland isn’t like flipping a suburban house or listing a commercial property downtown. It’s a specialized market that requires more than just putting up a “For Sale” sign and waiting for offers to roll in. Successful transactions demand a strategic approach, in-depth knowledge of soil productivity, and an understanding of the factors that drive land values—like commodity prices, interest rates, and government policy.

Marketing farmland in today’s agricultural landscape presents both challenges and opportunities.

Read more here:  https://www.rliland.com/Voices/The-Voices-of-Land-blog/ArticleID/406/Marketing%20Row%20Crop%20Farmland